The overall goal of this project is for the University science team at the University of Ottawa and University of New Brunswick to develop high quality Echinacea products for Canadian and world markets in collaboration with Amway Canada. One objective involves phytochemical and pharmacological selection and propagation of elite Echinacea from the historic Echinacea germplasm […]

Echinacea is a popular medicinal herb with a global market of ?$1 billion. While numerous Echinacea products are already available, variable plant chemistry and genetics leads to inconsistent product quality. In an effort to develop “chemically customized” varieties for herbal products and supplements, Amway Canada has partnered with researchers at the University of Ottawa and […]

Echinacea purpurea is a popular herbal medicine with a global market of ?$1 billion but there is tremendous variability yet limited distinction between the products on the market. Amway Canada is a leader in the production and distribution of Echinacea products, and now aims to leverage the company`s unique Echinacea resources by sequencing the plant`s […]