Application of lean construction in Small and medium-sized enterprises

Construction SMEs significantly contribute to Canada’s economy. Therefore high productivity within the SMEs is highly beneficial for the development of the country. Building constructions and renovations are everyday occurrences which involve the constant need to improve and readapt business practices to market forces and trends of globalization. Consumers and business owners face problems during each […]

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Analysis of Narrative Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social Platforms To Develop a Campaign Strategy.

The proposed research will take a look at how Non-profit organizations can use storytelling to affect the outcome of their social media campaigns. The intern will be taking a look at narrative driven social content, which is social media content whether videos, audio, infographics, images, etc., that are created to tell a story and its […]

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Rapid Quantification of Bovine Colostrum Immunoglobulin G and Macronutrients(Fat, Proteins and Lactose) Using FTIR Spectroscopy

Colostrum is the initial secretion from the mammary gland after parturition and it is a crucial source of immunity and nutrition for newborn calves. Because of the placental barrier to immunoglobulin transfer in ruminants, colostrum provides the neonate with immunoglobulins (mainly IgG) essential for passive immunity that plays a key role in the prevention of […]

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Partnering to innovate for sustainable development – Canada’s Oil Sands Innovation Working Group

This project is part of a research program to develop a model of sustainability-oriented innovation processes. The model would allow Canadian organizations to innovate systematically and deliberately and become leaders in innovating for sustainable development. We will work to develop the model with Canada’s Oil Sand’s Innovation Alliance and its members: Cenovus Energy Inc., Shell […]

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Food Economy Research Project

The purpose of this research is to examine the food consumption pattern in Revelstoke, British Columbia. Through employing a three-stage action research approach – (i) the food receipt study, (ii) the social media intervention (SMI) on healthy eating and healthy cooking, and (iii) the food consumption depth interview, this study seeks to capture residents’ food […]

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Combining Internet of Things (IoT) technologies to understand product and consumer behavior in retail environments

The project is about developing a «smart store» system that will allow understanding customer and product behavior. This system will be based on Internet of Things (IoT) technologies allowing any object (product or person) to communicate automatically with its environment. Hence, our system will be used for tracking items and monitor consumer behavior in real […]

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Benefits of VaR for capital management process of credit unions.

PRO Financial Solutions (PRO) is looking to investigate the benefits of actively including Value at Risk (VaR) in the capital management process of credit unions. Whereas Earnings at Risk (EaR) is a well-established risk measure, VaR still lacks understanding among credit unions. In this research project, the intern will illustrate the relationship between EaR and […]

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Strategy and legitimation in blockchain innovations and multisided markets

This research project will work with Canadian start-up 6Sensmatic in two areas: building a digital marketing platform and exploring strategic opportunities related to the blockchain; a digital ledger technology that underpins cryptocurrencies such as Bitcoin. First, the intern will help 6Sensmatic design, develop, prototype and analyze a novel digital marketing platform that will connect firms […]

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Social Media Impact Tool: Measuring ROI for Social Media Engagement

Currently there are no effective tools to capture and measure return on investment (ROI) in social media in conjunction with more traditional data points that come from sources such as Flyer Tracking and Point of Sale (POS) systems. Using visual analytics techniques, this project will develop and evaluate a set of ROI metrics that will […]

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An Integrated Lead Conversion Model for Inside Sales

Although inside sales is the fastest growing title in the sales industry with companies hiring inside salespeople at a much higher rate than outside salespeople, little is known about the types of activities that drive their success, particularly the conversion of leads to customers (i.e., customer acquisition). Accordingly, the current project aims to develop a […]

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