The importance and multi-dimensional approach of marketing strategy in the data security industry

As a customer you expect your personal and sensitive data to be kept safe in the companys storage and to be handled confidentially. But that is exactly among others one of the biggest challenge for businesses nowadays. Therefore, they need the best partner in IT and data protection by their side. Data security and protection solutions are offered by several software companies to address the issue. But how can businesses find the best suitable solution? That is when marketing strategy of the software companies comes into play. It is essential to realize marketing campaigns in a way that will businesses convince to buy data security solutions. This research will work out exactly this matter. The results of the research will help the partner organization as a data protection firm to be able to perfectly create awareness at potential customers

Faculty Supervisor:

Benoit Boulet

Student:

Corinna Stueckl

Partner:

TandemLaunch Technologies Inc.

Discipline:

Engineering - computer / electrical

Sector:

Information and communications technologies

University:

Program: