Commercialization of Optemo Shopping Platform

This project will primarily involve the commercialization and business development strategies of Optemo’s shopping platform. While Optemo experienced positive results from its trial run with Best Buy Canada, it needs to acquire the ideal customers in order to generate momentum and awareness of the product and its benefits. It will be important to identify the appropriate target customers and strategies for their acquisition. In addition, marketing research will be performed in order to understand and implement proper marketing objectives. Optemo will benefit by working closely alongside the MBA intern throughout the four months. Optemo will have a clearer picture of how to move forward with their proven business concept.

Faculty Supervisor:

Dr. Pradeep Bhardwaj

Student:

Jordan Cash

Partner:

Optemo Technologies Inc.

Discipline:

Business

Sector:

Finance, insurance and business

University:

University of British Columbia