Using gaming to change behaviour and make roads safer

The Team

Computer software development and IT business analyst students from the Northern Alberta Institute of Technology and Medidas Digital.

Based in St. Albert, Alberta, Medidas Digital developed TrypScore, a mobile app that gathers and analyzes driver risk data and uses challenges, leaderboards, and incentives to nudge behavioural improvements. Through Mitacs, the start-up brought on students from the Northern Alberta Institute of Technology to help leverage their rich data and create business intelligence dashboards that can be offered to partners in exchange for advertising spends and user-earned rewards.

“Our dashboards are coming to life because of these interns. They’re helping us accelerate really important projects to move up the timeline for releasing features and products ahead of schedule.” — Bill Bland, CEO and Founder, Medidas Digital

Mitacs’s programs receive funding from multiple partners across Canada. We thank the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon for supporting us to empower Canadian innovation.

Do you have a business challenge that could benefit from a research solution? If so, contact Mitacs today to discuss partnership opportunities: BD@mitacs.ca.

Mitacs Team

Mitacs’s website content is created by people throughout our organization, united in their passion for innovation and eager to share their perspectives with others in the innovation ecosystem. 

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